I started to write all this in the comments section of this post, responding to comments by NYC Educator and Ed at AFT, but it got too long, so here we are.
I guess I wasn't referring so much to the massages and the gyms as to the stuff like what Explore Charter School is doing (see original Chalkboard post here). I agree that the massage idea is paternalistic and really isn't much different from traditional teacher appreciation efforts, which are often eerily similar to Secretary's Day and reveal how unprofessionally teachers are viewed in many schools. That's the kind of thing that really makes me think that these charter school operators are terrified of having another Williamsburg Charter situation.
I guess I was thinkking more along the lines of this book (which I posted about here). I loved this book and would recommend it to anyone who is interested in both social justice and charter schools. Anyway, one of the schools profiled in the book (can't remember the name, but I think it's in Boston) is practicing real, true teacher professionalism -- massages and gyms aren't needed, because teachers are viewed as the professionals they really are. The entire faculty are teacher-researchers -- everything is about constantly examining your own teaching practice to make sure students are really learning, and then sharing your findings with others.
That's the kind of school where I hope to someday teach. That's the kind of teaching experience I want to have, and that's really why I want to be a teacher. Ed and Educator are right, no massage is going to replace that.