Tuesday, July 12, 2005

Get Physical! (But keep drinking Coke ....)

Coca-Cola, long criticized for enticing schools into selling their products in schools through lucrative "pouring rights," will now be promoting exercise in schools, NYT says.

The school of bloggers were having this debate last night: would companies like Coca-Cola do things like this if they weren't seeing dips in profits (or at least waning public confidence in the company)?

Personally I think that companies are able to "control" what people think and how people shop only as long as the public has confidence in them. That is why they work so hard to give people warm, positive associations with their brand name. Look at this quote from the Coke executive:
"This program is about education, not selling product," Ms. White said. "It would be disingenuous to sell product through a program like this."
I think that once the public decided that selling high-calorie drinks in schools is harmful to kids, there was some sort of power shift. Now schools know that Coke needs them as much as they need Coke.


Teachers Speak said...

Hi, I was looking at your blog and thought you might be interested in a project I am working on.

Currently, I am a First Grade Teacher in Bronx, NY. I am compiling the personal, candid stories of NYC Public School Teachers for use in an upcoming book that explores the accomplishments, struggles, and everyday disappointments that are synonymous with being a NYC Public School Teacher. Specifically, I am searching for the stories that only teachers would ever know how to tell. Your contributions may focus on different aspects of life as a NYC Public School Teacher. Possible topics may include:

• Relationships with students
• Interaction with your principal, vice-principal or other administration
• Relationships with fellow teachers
• Constraints of curriculum demands
• Interaction with students’ parents and/or guardians
• School community
• Affects of teaching on your personal life
• School hierarchy

Of course, if you feel compelled to write about a topic that does not fit into one of the categories please do so.

Bottom line: Your voices are important. Your voices deserve to be acknowledged. Your voices need to be heard.

Thank you ahead of time for your honesty and courage. Please send your stories and include: Name, address, school’s borough, grade level taught, years of teaching experience, and whether you would like your name published or remain anonymous.

Entries can be mailed to the following address or email:

“Teachers Speak” teachersspeak@hotmail.com
346 West 84th Street
New York, NY 10024

Please visit my website and post a comment.
Thank you for choosing to be part of this journey!

NYC Educator said...

That reminds me of the cigarette companies ads telling people how to quit. They don't make me believe they don't want kids to smoke, and Coke doesn't make me believe they don't want kids drinking sugary, unhealthy beverages.

But advertising like that must work on somebody.